The Palomar Group Takes CRE Relationships on the Road with The Freedom Tour

Full-service commercial investment sales firm completed four-city RV tour to strengthen X Team partnerships and celebrate the relationships that drive success in commercial real estate

AUGUSTA, GA — The Palomar Group, a  commercial real estate investment sales firm headquartered in Augusta, Georgia, recently concluded the second edition of The Freedom Tour, a four-city, 1,500 mile RV journey designed to strengthen industry partnerships and celebrate the relationships that drive success in commercial real estate.

Originally launched in 2020 during the COVID-19 pandemic, The Freedom Tour was built on a simple belief: meaningful business relationships require personal connection. When travel restrictions and remote work kept the industry apart, Palomar hit the road by RV to visit clients directly, staying active in the markets and keeping relationships strong during an uncertain time.

Six years later, the company revived the tour as Freedom Tour: On The Road Again, with a renewed focus on partnership.

The Freedom Tour took Palomar team members across four major commercial real estate markets to visit fellow X Team Retail Advisors partners. X Team Retail Advisors is a national network of retail real estate specialists whose member firms combine local market expertise with a broad national reach. Traveling by RV, the team visited Charlotte, NC, Nashville, TN, Memphis, TN, and Atlanta, GA, co-hosting events with partner firms, sharing market insights, creating content, and celebrating the value of in-person connection.

“At Palomar, we are always looking for creative ways to build relationships and get deals done. The Freedom Tour was a natural extension of that. We packed up an RV, hit the road, and visited partners across four cities while our team worked side by side making calls, prospecting, and underwriting deals along the way,” said Jessica Barfield, Marketing Director of Palomar.

In an era where technology can bridge gaps between people from miles away, the tour brought conversations directly to partners in their own markets. The initiative reflected Palomar’s belief that strong relationships remain one of the most valuable assets in commercial real estate.

Key Tour Stops

Charlotte, North Carolina

Palomar kicked off the tour in Charlotte, co-hosting an event with The Providence Group, a fellow X Team retail advisor serving the greater Charlotte market. The two firms brought together local industry professionals for an evening of networking and conversation, reinforcing the collaborative spirit that defines the X Team network.

Nashville, Tennessee

The tour rolled into Nashville for a co-hosted event with Baker Storey McDonald Properties, an X Team retail advisor with deep roots in the Tennessee market. The stop offered an opportunity to connect with CRE professionals in one of the country’s fastest-growing commercial markets, exchanging insights and strengthening ties across the network.

Memphis, Tennessee

In Memphis, Palomar partnered with Jones Aur and Poplar Grove Partners. The teams co-hosted a gathering of local industry professionals, celebrating the people and partnerships that keep the region’s CRE community connected.

Atlanta, Georgia

The Freedom Tour concluded in Atlanta, one of the Southeast’s most dynamic commercial real estate markets. Palomar used the final stop to reflect on the journey, connect with Atlanta-area industry professionals, and celebrate the relationships built across all four cities. It was a fitting end to a tour rooted in the belief that the best business is done face to face.

The Freedom Tour served as a reminder that while technology continues to transform the commercial real estate industry, business remains fundamentally human.

“In commercial real estate, your reputation and your relationships are everything. The Freedom Tour was about showing up for our partners the same way we show up for our clients. That kind of investment in people is what sets Palomar apart,” said David Rivers, Partner at Palomar.

Follow Palomar on LinkedIn and Instagram (@thepalomargroup) for highlights from The Freedom Tour.

About Palomar

Headquartered in Augusta, Georgia, The Palomar Group is a full-service commercial investment sales firm specializing in the sale of single-tenant, multi-tenant, and multifamily properties across the United States. With a proven track record of over $2.5 billion in completed transactions spanning 23 states and more than 14 million square feet, The Palomar Group is committed to delivering exceptional results through data-driven strategies, deep market knowledge, and a client-focused approach.