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WATER COOLER TALK: Winning the 4th Quarter

October 7, 2019 | Jessica Caron


In a football game, at the end of the 3rd quarter, it is customary for the players to hold up four fingers. The four fingers signify the value of the remaining precious time in the competition, the 4th quarter. The difference between success and failure comes down to discipline, desire, preparation, and execution. The 4th quarter of the fiscal year is no different for most sectors within the commercial real estate industry. The 4th quarter is the opportunity to win the year, to get those difficult deals to the finish line or to drum up the last few deals that have a chance to transact by year end. The opportunity that lays ahead in the 4th quarter is not only one that can make a year, but the momentum of a winning 4th quarter will carry over into the following year. The below link is a great article about business strategies for winning the 4th quarter. 

Forbes Five Tips To Win Your Fourth Quarter: Business Strategies From The Best In Sports

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